Premium stationery brand

About the project

Clair is a premium stationery brand creating thoughtfully designed notebooks for everyday writing. The project focused on building a cohesive visual identity and translating it across the physical product, packaging and digital experience.

Brand Identity · Art Direction · Packaging · Web Design
2025–2026

Scope

Brand Identity
Art Direction
Packaging
Web Design
Development Direction & QA

Role

Brand & Digital Designer

Client

clairstationery.com

Creative direction

The visual direction was built around simplicity, tactility and quiet confidence. The aim was to create a brand that feels considered and premium without becoming overly decorative, allowing the materials, typography and product itself to take the lead.

Creative direction

The symbol is inspired by lines of handwriting — a simple reference to the act of putting thoughts onto paper.

Creative Direction, Brand Identity, Packaging & Web Design

Anastasiia Mironova

CLAIR

Premium stationery brand

Development

Daniil

Development Direction & Design QA

Anastasiia Mironova

From design to development

The website was designed as a complete e-commerce experience and carried through into development in collaboration with a Shopify developer. My role includes design direction, implementation review and quality control to ensure the final website stays consistent with the original design.