Design-led mats for movement and living

About the project

Metsie is a design-led mat brand created to bring movement naturally into everyday spaces. The project focused on building a distinctive visual identity and product system that moves beyond traditional fitness aesthetics, positioning the mat as both a functional object and part of the interior.

Brand Identity · Art Direction · Product Design · Web Design
2025–2026

Scope

Brand Identity
Art Direction
Product Design
Web Design

Role

Brand & Digital Designer

Client

shopmetsie.com

Creative direction

The visual direction moves away from traditional fitness aesthetics, treating the mat as a design object that can naturally become part of the home. Shape, colour and graphic expression form the foundation of the brand.

The product system

Metsie is built as a flexible product system where shape, pattern and colour work together. Different design directions give each mat its own character while keeping the collection connected through a shared visual language.