Premium stationery brand

About the project

Clair is a premium stationery brand creating thoughtfully designed notebooks for everyday writing. The project focused on building a cohesive visual identity and translating it across the physical product, packaging and digital experience.

Brand Identity · Art Direction · Packaging · Web Design
2025–2026

Premium stationery brand

About the project

Clair is a premium stationery brand creating thoughtfully designed notebooks for everyday writing. The project focused on building a cohesive visual identity and translating it across the physical product, packaging and digital experience.

Brand Identity · Art Direction · Packaging · Web Design
2025–2026

Creative direction

The visual direction was built around simplicity, tactility and quiet confidence. The aim was to create a brand that feels considered and premium without becoming overly decorative, allowing the materials, typography and product itself to take the lead.

Creative direction

The symbol is inspired by lines of handwriting — a simple reference to the act of putting thoughts onto paper.